汽车厂牛小伟
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易车研究院：BBA不是任人宰割的羔羊，是纸醉金迷的雄狮
普通品牌用户被截留，自身用户被截胡， BBA内忧外患。 2023-2026年，中国品牌更会咄咄逼人， BBA冲击100万辆充满变数。2023-2026年，是高峰期用户增换购的黄金期，无论奔驰、宝马、奥迪，还是特斯拉、中国品牌，只能对高端车市孤注一掷。短期，建议BBA以经销商促销价为基准，优化指导价，争取实现全球统一定价，快速稀释新能源车企最核心的综合成本优势。长期，建议BBA强化本土研发体系，独立研发产品，充分满足中国老用户有本土特色的代步、家庭、个性等新诉求。
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