氪伦威迩
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如果我是极氪的营销总监
1、老车主权益回收，充电2万，终身质保3万（确认回收则质保改为5年15万公里）
2、老车主券增购优惠现金1万（仅本人）
3、1和2权益可叠加使用，最高6万
4、考虑8295及摄像头付费更换（8295芯片可共享算力给智驾，提升me智驾落后算力）
目的：
1.促进销量，激活老车主购买力
2.减低终身类权益后续车企支出，优化财务报表
3.皆大欢喜，可换可不换，都折成了现金
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